Email Marketing: Best Practices and Retail Case Studies

This webinar is open to: Members Only
Event Date: Jun 19 2013 - 3:00pm to 4:00pm
Joseph Schmidt, Director, eCommerce, The Americas, WWRD US, LLC
Shar VanBoskirk, Vice President & Principal Analyst, Forrester Research
Josh Pratt, Senior Email Marketing Manager, Saks Fifth Avenue

Email marketing continues to be a work horse for retailers. When done right, email marketing should represent 25% or more of every online retailer’s revenue attribution. As we reach the tipping point where nearly half of all messages are opened on mobile devices, email marketing must evolve just to keep up with the mobilized consumer.

Join our panel of experts as they share what retailers should have in place in order to maximize revenue opportunities for the email channel. Speakers will dive into best practices and share examples of specific topics including mobile email optimization, email testing, and more.