Five Things You Need to Know about the Retail Organization of the Future
This webinar will take place from 3-4PM Eastern
"How does digital fit into my overall company structure in a less silo-ed multichannel world? and, therefore, how do I need to organize the company / team towards that?"
In the less "silo-ed" multichannel world of 2013, retailers of every stripe are trying to answer that question as they grapple with where digital fits into their overall company structure.
Join us for a Shop.org and NRF members-only webinar to review key results of a new Shop.org study conducted with over 40 retail executives, including heads of e-commerce, CIOs, CMOs, HR leads, and CEOs. Sponsored by DataStax and conducted in partnership with Okamura Consulting, the study provides a snapshot of challenges and approaches by retailers in managing the influence of digital on their businesses.
Key questions that will be explored from the study include:
- What are the organizational issues and solutions for retailers and manufacturers who are embracing integrated digital strategies?
- How well are integrated functional teams working (e.g., Merchandising, Marketing)?
- Where do new development areas such as mobile, social and international expansion reside in the organization, and how are they integrated into the enterprise?
- How are multi-brand companies or global brands developing and using a shared services model?
Join us for this NRF and Shop.org members-only webinar.