Manufacturers Selling Online: Retail Competition or Marketing Partner?
How do you navigate the ever increasing competitive landscape of partners and product developers going direct to consumer?
More and more product companies (Technology and Consumer Goods) are not only developing and delivering products to retailers, but becoming retailers themselves. Traditional brick-and-mortar retailers now must contend with these new rivals. In some cases retailers must work shoulder to shoulder with their new competitors to keep their own shelves both in-store and online filled with the products their consumers want. Moreover, those retailers who are also wholesalers, find themselves creating their own competitive challenges. This adds complexity to the relationships between retailers, wholesale partners, and product developers who are selling direct (DTC) and adds to the challenges of growth in an increasingly densely populated market place.
Join us for a Shop.org members-only webinar as we discuss how retailers are leveraging their competitors and identifying incremental growth strategies in the age of direct to consumer as well as understand how the newly DTC brands are managing between their own channel and their retailers. Some of the questions are panel will address include:
- How has the growing number of retail competitors going direct to consumer changed growth strategies and tactics?
- How has going direct to consumer (DTC) changed the relationship between the retailers and their newly DTC partners? Has it changed promotion and inventory strategies? How are retailers and DTC partners differentiating the consumer targeting or experience between channels?
- How are those retailers who are also wholesalers navigating the waters between growing their retail business and maintaining great growth momentum in their wholesale business?