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Retail Marketing Strategies and Tactics for Holiday 2012

This webinar is open to:
NRF and Shop.org members only.
Event Date: Oct 24 2012 - 12:00pm to Oct 24 2013 - 1:00pm
Speaker(s):
Chris Rocha, Head of Customer Acquisition, Harry and David
Dawn Bronkema, Director Digital Experience, Belk Ecommerce
Fiona Swerdlow, Head of Research, Shop.org
Pam Goodfellow, Consumer Insights Director, BIGinsight
Peter Taylor, Director ECommerce / Business Development, Sport Chalet Inc.

Retailers are putting the finishing touches on their marketing and merchandising plans for the extensive 33-day Holiday 2012 selling season. Join us for a Shop.org and NRF members-only webinar as we present key findings from the 2012 Shop.org Holiday Strategy and Planning Guide. Developed as a foundation for retailers to plan the online aspects of the upcoming holiday season, this report covers merchandising, marketing, promotions, Thanksgiving and Cyber Monday, gift cards, customer service and shipping / fulfillment.

Shop.org Head of Research Fiona Swerdlow and our retail industry experts will recap some of the most important marketing lessons learned during the Holiday 2011 season, review recently released retailer and consumer insights, and provide best practice tactics to help retailers maximize their marketing investments for Holiday 2012.

Register Today.

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*Please note that this webinar is available to Shop.org and NRF Members Only.

Click here to download a free copy of the 2012 Holiday Prep Bundle, a white paper by ChannelAdvisor.