Retail Marketing Strategies and Tactics for Holiday 2012
Retailers are putting the finishing touches on their marketing and merchandising plans for the extensive 33-day Holiday 2012 selling season. Join us for a Shop.org and NRF members-only webinar as we present key findings from the 2012 Shop.org Holiday Strategy and Planning Guide. Developed as a foundation for retailers to plan the online aspects of the upcoming holiday season, this report covers merchandising, marketing, promotions, Thanksgiving and Cyber Monday, gift cards, customer service and shipping / fulfillment.
Shop.org Head of Research Fiona Swerdlow and our retail industry experts will recap some of the most important marketing lessons learned during the Holiday 2011 season, review recently released retailer and consumer insights, and provide best practice tactics to help retailers maximize their marketing investments for Holiday 2012.
*Please note that this webinar is available to Shop.org and NRF Members Only.