As additional reference for its Members, Shop.org compiles on an ongoing basis a list of white papers, case studies and other resources developed by Shop.org member companies serving the ecommerce industry. 

Please note that only current members of Shop.org may submit papers to Shop.org for consideration.  Shop.org reserves the right to determine which items will be published.  Shop.org does not endorse the findings or opinions expressed in these resources, and encourages readers to conduct further independent research on any of the topics covered.  All users of the Shop.org White Paper Library agree to the terms and conditions set forth on this page under "Important Notice About the Shop.org White Paper Library" (see to the right).   

For any questions about this resource, or to submit a white paper for consideration, please email Fiona Swerdlow, Head of Research, Shop.org. 

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Merchandising. Mapping vs. Crawling: Generating the Best Competitive Intelligence. By Ugam Interactive.(March 30, 2012)

Marketing. Industry Snapshot: Health & Beauty. By Innotrac. (March 19, 2012)

Merchandising. e-Gift Card Report. By FuzeBuy. (March 13, 2012) 

Search. Bridging the Digital Discovery Divide. By BloomReach. (February 27, 2012)

Multichannel. Five Steps to Optimize Your eCommerce Site for the New Year. By McAfee. (February 15, 2012) 

Marketing. Beyond Merchant Funded Rewards: Aligning Customers, Financial Institutions and Merchants with Data-Driven Personalized Results. By Truaxis. (February 14, 2012)

Multichannel. The12 Months of Christmas: Year-Round Online Retail Best Practices for a Spectacular Holiday Season. By RichRelevance. (February 5, 2012)

Marketing & Fulfillment. 16 Top Retailers See Extensive Savings Through International Repackaging Efforts. By Bongo International. (February 2, 2012)

Marketing. Shopping Cart Abandonment Practices of the IR1000 Companies. By Listrak. (December 23, 2011)

Multichannel. 12 for 2012: Succeeding in Multi-Channel Commerce.  By the e-tailing Group & Acquity Group. (December 21, 2011)

Merchandising. 6 best practices for competitor price monitoring. By Ugam. (December 19, 2011)  

Mobile. Tap email, social media, mobile to capture Cyber Monday shoppers early. By Mashery. (December 12, 2011)

Marketing. The Intersection of Marketing & Outsourcing: Freeing Marketers to Do Marketing. By eClerx. (December 1, 2011)

Merchandising. ROI of Product Data for Multichannel Commerce. By Heiler Software AG. (November 28, 2011)  

Marketing. Case Study: Lucky Brand Increases Conversion and Revenue via Remarketing. By SeeWhy. (November 16, 2011)

Marketing. E-Commerce Page Load Speed: Study Reveals Major Concern Among Marketers About the Slowness of Their Sites. By TagMan. (November 3, 2011)

Merchandising. Digital Gift Cards: A Retail Work in Progress. By CashStar and RSR. (November 1, 2011)

Marketing. Six Steps to Holiday Success. By Listrak. (October 31, 2011)

Merchandising. 5 Reasons to Monitor Competitors' Pricing. By Ugam Interactive. (October 31, 2011)

Marketing. Quick Response Codes in a Multichannel World. By Demandware. (September 30, 2011)

Merchandising. Trustmarks, Clarity & User Generated Content: Top 3 Things to Convert Browsers into Confident Buyers. By McAfee. (September 21, 2011)  

Social Commerce. 7 Ways to Leverage Social Commerce on Your Site. By Janrain. (September 13, 2011)

Replatforming. Replatforming and the Content Migration Challenge: 8 Steps to Content Migration Success. By eClerx. (September 13, 2011)

Merchandising. Perfecting the Product Page: Guidelines for Decision Making. By The e-Tailing Group and Adobe. (September 13, 2011)

Email. Behaviorally Triggered Email Marketing Sells Stock for Birkenstockcentral.com. By Listrak. (August 1, 2011)

Search. Retail Search Media: How Online Retailers Can Tap Into the Emerging Site Monetization Boom.  By Searchandise Commerce. (June 24, 2011)

Mobile. The Six Gotchas: Common Misconceptions in Mobile Application Development. By Kony Solutions. (June 13, 2011)

Gifting. Gifting the e-Way. By the e-tailing group and CashStar. (June 13, 2011)

Pricing. The Dynamic Pricing Advantage: Drive eCommerce Loyalty, Traffic and Excitement with Price Segmentation, Flash Sales and Online Auctions. By CDC eCommerce. (June 1, 2011)

Competitive Benchmarking. 2011 eCommerce Assessment: What are Digital Retail Leaders Up to? By Deloitte. (May 15, 2011)

Email. Shopping Cart Abandonment Remarketing: Strategies & Next Steps from the IR500. By Listrak. (April 2011)

Video. Video Commerce: 4 Tips to Fast Forward to More Revenue. By Endeca. (April 2011)

Organization Design. The Multichannel Leadership Challenge. By Spencer Stuart. (March 2011)

Video. State of Video in eCommerce - Q4 2010. By SundaySky. (March 2011) 

Merchandising. The Merchant's Cheat Sheet for Testing & Targeting. By Amadesa with The e-Tailing Group. (March 2011) 

Mobile. 7 Steps to Ensure Your Mobile Channel is a Long Term Success. By Digby. (February 2011)

The Online Consumer. Do you really know your customers or is your business flying blind? By L.E.K. Consulting. (February 2011)

The Online Consumer. Consumer perceptions of online registration and social sign In. By Janrain. (February 2011)  

Global. Case study: Waterskis.com expands its reach. By Bongo International. (Feburary 2011)

Multichannel. Multi-Channel Retail: A strategic overview for US and Canadian retailers. By CDC eCommerce. (January 2011)

Mobile Commerce. Critical success factors for mobile commerce.  By Demandware. (January 2011)

Social Media. 3 best practices for Facebook eCommerce success. By Gigya. (January 2011)

Email. Email acquisition via sweepstakes: attract the right subscribers fast. By Listrak. (January 2011)

Mobile. Why offering both a mobile optimized Web site and rich app(s) creates the most value for your consumers. By Digby. (December 2010)

Holiday. Holiday 2010: Cautious, Price Conscious Shoppers Chart a Cross-Channel Course. By The e-Tailing Group. (November 2010).

Holiday. Post-Holiday Email Campaigns: Keep the Conversations, and Conversions, Going.  By Listrak. (October 2010)

Social Media. 10 Crucial Questions to Ask Your Social Marketing Partner. By Context Optional. (October 2010)

Holiday. Preparing for the 2010 Holiday Shopping Season. By Demandware. (September 2010)

Social Media. The Value of Social Sign On and the Registered User. By Gigya. (September 2010)

Social Media. 5 Winning Strategies: Social eCommerce eBook. By Optaros. (September 2010)

Marketing. Integrated Direct Response Marketing for Multi-Channel Retailers. By Razorfish. (August 2010)

Social Media. Social is the Next Search. By Gigya. (August 2010)

Merchandising.  Social Merchandising: Onsite Social for Online Commerce.  By TurnTo. (May 2010)

Marketing.  Consumer Demand for Relevancy in Email Marketing.  By e-Dialog. (May 2010)

Search. Top 10 Search Marketing Tips. By Adlucent. (May 2010)

Marketing.  Recovering Lost Sales Through an Automated Shopping Cart Abandonment Strategy. By Listrak.  (April 2010) 

Video. Watch This:  The Online Retailer's Guide to Video Merchandising Success.  By Invodo. (April 2010)

Merchandising.  Respect the Shopper:  Harmonizing the Cross-Channel Experience.  By richrelevance.  (April 2010)

Email. Applying Classic RFM Metrics to Increase the ROI of Your Email Marketing Messages. By Listrak.  (April 2010)

Search.  4 SEO Fundamentals to Boost Natural Search Traffic.  By Endeca.  (March 2010)

Marketing.  Five Simple Steps to Online Marketing Success:  Using Competitive Intelligence in 2010. By Compete.com (January 2010) 

Social Media.  CMOs Plan for Higher Social Media Measurability in 2010.  By Bazaarvoice. (December 2009)

Checkout. Optimizing Online Checkout:  20 Practical Ways to Reduce Cart Abandonment and Increase Online Profits.  By Demandware. (December 2009)

Marketing. Get Them Talking: How Growing Participation Chains Will Grow Sales. By Bazaarvoice. (November 2009)

Mobile. Making Sense of Mobile Marketing -- Landscape, Audience, Strategy. By Knotice. (October 2009)

Multi-Channel.  The Web as Commerce Central: Readying Your e-Commerce for the Next Retail Revolution.  By the e-tailing group & ATG. (October 2009)

Marketing.  Lift without loss: "zero-cost" marketing campaigns. By Monetate. (October 2009)

In Store Pick Up. In Store Pick Up Made Easy. By Shopatron. (September 2009)

User Generated Content.  Optimizing UGC:  Creating Success with Cross-Funnel Indexing.  By Range Online Media.  (August 2009)

Marketing.  Integrating Email and Social Media to Create a Better Customer Communication Strategy. By e-Dialog. (August 2009)  

Case Study.  SmartBargains expands product sales on eBay with Mercent Retail Marketplace.  By Mercent.  (July 2009) 

Multi-Channel.  Are you ready for Multi-Channel 2.0?  Understand and harness the power of new commerce channels.  By Elastic Path.  (July 2009)

International.  Using international parcel forwarders for global expansion.  By Bongo International.  (June 2009)

Consumer Activity.  Consumer buying behavior -- are the changes lasting?   By L.E.K. Consulting.  (June 2009)

Merchandising.  Monetizing on site search with pay per click merchandising.  By Searchandise Commerce.  (June 2009)

Mobile.  Powering any time, any place communications:  Why integrating mobile is imperative now.   By Resource Interactive.  (April 2009)

Merchandising.  Case study:  Jones Apparel Group.  By Demandware.  (April 2009)

Email.  Actionable tactics for boosting online conversion rates and revenue:  learn how to tear down the walls between email and your Web site.   By Responsys.  (March 2009)

Payments.  Alternative payment options:  converting hesitant shoppers into confident spenders.  By eBillme.  (January 2009)

Video.  Online video:  the new merchandising.  By Akamai.  (September 2008)

Reviews.  Boosting natural search traffic using ratings and reviews:  grab the long tail of high-converting shoppers using a segmented content strategy.  By Bazaarvoice.  (July 2007)