Agenda

Retailers are investing heavily in AI—but many are discovering that the biggest barriers aren’t necessarily technical. They’re structural. 

As agentic systems reshape content creation, forecasting, fulfillment, and personalization, traditional boundaries between marketing, digital, IT, and strategy are blurring even further. Simultaneously, the underlying skill sets are changing—requiring AI fluency, data literacy, model oversight, and new forms of cross-functional orchestration. Without clear ownership and redesigned capabilities, AI initiatives stall or introduce new structural friction. 

In this session, Dr. Janet Sherlock, Founder & CEO of Org.Works and former Chief Digital & Technology Officer at Ralph Lauren, will share her proven AI organizational framework together with new research findings on the future evolution of marketing, digital, and IT teams in the era of agentic commerce.

Retailers are under pressure to deliver personalized, frictionless experiences at increasingly rapid speeds. This session explores how combining AI with nearshore delivery models can help retailers accelerate transformation and scale innovation across the enterprise. Learn how AI can enhance customer service, enable faster decision-making, and power more seamless omnichannel experiences – from digital engagement to store operations. Through practical examples and real-world lessons, this session will outline how retailers can move beyond experimentation with AI to operational impact – while building the delivery model required to sustain innovation, improve customer outcomes, and drive measurable business results.