Based on her upcoming book Chief Impact Officer, Julie Averill, former CIO of lululemon, shares why most AI transformations fail. For NRF Nexus leaders navigating enterprise-wide AI adoption, this session cuts through the hype to reveal what actually drives impact: psychological safety, authentic leadership and influence without authority. Drawing on lessons from her leadership roles at lululemon, Nordstrom and REI, Julie offers a practical blueprint for building global tech teams, leading through disruption, and making culture your competitive infrastructure. The takeaway: sustainable AI transformation requires human intelligence first – and courageous, vulnerable leadership to make it stick.